Victoria Beckham is launching a legal battle against a fish
and chip shop in Tyneside after the shop claimed its pizza crusts were thinner
than the former Spice Girl.
Sidhu Golden Fish and Chips in Battle Hill put the slogan on
the back of its delivery van, which caused Mrs Beckham to make the issue into a
"legal matter".
On the van, there is a caricature of Mrs Beckham wearing a
sash which reads "Anorexic Fashion Icon".
A
spokesperson for the fashion designer said: "It is highly inappropriate
to trivialise such a disorder, and defamatory to be so thoughtless with
a person's reputation in this way, sadly this is now a legal matter."
However,
the manager of the shop, Soni Sidhu, told ITV: "As the manager and on
the behalf of all our staff and owners I would like to state we
recognise how serious eating disorders are and would never make light
the seriousness of people with eating disorders.
"We would like our customers and all people in general to take our advertising in context.
"We are not a fly by night business trying to make a quick buck.
"Anorexia and any mental illness are very serious."
Marg Oaten, of anorexia charity Seed, has said the advert puts people at risk.
"We would like our customers and all people in general to take our advertising in context.
"We are not a fly by night business trying to make a quick buck.
"Anorexia and any mental illness are very serious."
Marg Oaten, of anorexia charity Seed, has said the advert puts people at risk.
She said that the advertisement "trivialises" anorexia and that it is a "step in the wrong direction."
Ms Oaten said: "Twenty per cent of people who suffer from an eating disorder die each year.
"To trivialise anorexia in a pizza advert is appalling.
"There has been a lot of good work done around mental health recently, especially by the royals, in reducing the stigma attached to eating disorders.
"This is a step in the wrong direction. The people responsible for this should hang their heads in shame.
"The advert puts people at genuine risk. Those who suffer from eating disorders are constantly battling with their feelings and thoughts.
"They will see the advert and start comparing themselves to the size of Victoria Beckham.
"These people need to be brought to account. There should be legislation banning this kind of thing."
"To trivialise anorexia in a pizza advert is appalling.
"There has been a lot of good work done around mental health recently, especially by the royals, in reducing the stigma attached to eating disorders.
"This is a step in the wrong direction. The people responsible for this should hang their heads in shame.
"The advert puts people at genuine risk. Those who suffer from eating disorders are constantly battling with their feelings and thoughts.
"They will see the advert and start comparing themselves to the size of Victoria Beckham.
"These people need to be brought to account. There should be legislation banning this kind of thing."
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